Michael-Rey Pablo

Director, Market and Product Strategy

Michael-Rey Pablo is the Director of Market and Product Strategy for Willowglen Systems and oversees Willowglen’s market development plan and tactical business strategies to drive brand awareness and support sales growth. His responsibilities include evaluation and analysis of new and existing markets to identify new business development opportunities.

Michael-Rey brings to his position a well-established background in market development, marketing, and commercial strategy, across several industries including infrastructure, retail, energy & utilities, construction, oil and gas, and transportation industries.

Before joining Willowglen, Michael-Rey worked on several large projects including as Senior Commercial Manager at Suncor where he was instrumental in developing and rolling out the Transportation and Accommodation strategy resulting in over $150M savings. He also spearheaded the development of Lafarge’s Environmental Services business in British Columbia.

While at General Electric he reported directly to the CEO and President of GE Canada managed a cross functional team located across several continents in the development and implementation of the company’s Government focused Smart Cities initiative.

  • Master of Business Administration – MBA, Haskayne School of Business
  • Bachelor of Science degree in biochemistry from Jamestown University

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